Building Business

social media management

Social media management is, on one hand, about managing a company’s social media presence.  On the other hand it is about using social media in unconventional ways to drive more revenue, improve profit margins, and increase customer loyalty.

Avaya Social Media Manager is a software application that reaches out to social media outlets and sifts through the billions of potential messages that are posted relevant to you and your business.  It scores these items for relevance and then distributes them within the enterprise, to a contact center, or a help desk, or a marketing group, or a sales department and then provides a tracking mechanism to keep track of it all.

Social Media Management is a fast growing science with a huge potential impact to you and your business.  Avaya Social Media Manager, installed and supported by Merrill and Associates is one important way to keep up with the opportunity.